Business Advertisement Internet Service Provider

Question: Discuss about theBusiness Advertisementfor Internet Service Provider. Answer: Introduction In order to ensure that the advertisement in relation to the marketing plan is in compliance with law the following precautions have to be taken by the Internet service provider or fitness center. All statements with respect to the advertisement of the service to be provided have to be accurate, true and must have the ability to be substantiated. Disclaimers and small prints cannot be relied upon by businesses to justify a misleading or deceptive statement. For instance if the plan states that the service is free and the small prints indicate otherwise even then the business can be held liable for misleading statement. With respect to this the businesses cannot be exempted from liabilities if they place text in obscure positions, use very small texts, flashing disclaimers for a very short time and using voice over which are too fast to understand. The qualification statement has to be accurate and clear so that the consumers are able to know what is the real offer. A business may use comparative advertisement with respect to promoting the superiority of its services but only to the extent that the information provided through the advertisement is accurate and such comparisons must be related to factors such as quality, volume rage and price only. If there is limitation upon the number of people such services can be provided to than the business must not use any kind of bait advertisements. Services can be offered at a special price only if they are available for a reasonable period in reasonable quantities and if this it not the case that it has to be clearly stated in the advertisement (Wilkins et al. 2016). The business may include pufferies into the advertisement which are claims that a reasonable person would not take to be true for example a restaurant claims to serve the best desert on earth (Corones et al. 2016). Businesses have to be extra careful in relation the use of word free. Consumers may be attracted widely through the idea of getting services for free and would take the word free as absolutely free which is a justified expectation. The business may fall into trouble if they do not reveal the complete truth behind the word free which must include all the condition the consumers are expected to comply with (Wardle et al. 2014). It is also illegal for the business to provide in the advertisement rebates and gifts if they do not have the intention to provide them. It is also illegal if they had the intention but did not actually provide them with gifts and rebates. If the advertisement contains any future predictions that such has to be supported with reasonable belief or they may be accounted as misleading or deceptive conduct. Therefore a business must not engage in any of the practices discussed above as provided by the Australian consumer law or else they may be subjected to fines and penalties as in the case of ACCC V TPG where the court imposed a fine of 2 million on the defendant for misleading and deceptive conduct. References ACCC v TPG(2013) 304 ALR 186 Corones, S.G., Christensen, S.A., Malbon, J., Asher, A. and Paterson, J.M., 2016. Comparative analysis of overseas consumer policy frameworks. Wardle, J.J., Weir, M., Marshall, B. and Archer, E., 2014. Regulatory and legislative protections for consumers in complementary medicine: lessons from Australian policy and legal developments.European Journal of Integrative Medicine,6(4), pp.423-433. Wilkins, S., Beckenuyte, C. and Butt, M.M., 2016. Consumers behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling.European Journal of Marketing,50(1/2), pp.213-235.